How To Write A Press Release For Maximum Exposure
Understanding how to write a press release is extremely important for your internet business.
Writing press releases is also a very underutilized, yet powerful, way to get a lot of free marketing exposure for your business.
With the advent of online press releases and the rising cost of advertising your business online, making press releases a part of your ongoing internet marketing efforts has become even more important than ever.
So how exactly do you write a press release, and what do you do with it?
Here are some press release tips you can use to help you create your first press release.
1) Use Proper Format For A Press Release
If you’re press release isn’t properly formatted, the media will ignore it.
They get inundated with press releases constantly. One way they eliminate certain releases is just by glancing at the release.
If you didn’t format your press release the right way, they won’t even read it.
It will go right into the trash the same way a prospective employer would treat an improperly formatted resume.
Here’s the proper format for a press release.
Upper Left of Your Press Release
Contact: John Doe
Phone: 555-555-5533
Email: john@johndoe.com
Upper Right of Your Press Release
FOR IMMEDIATE RELEASE
Here’s an example of a press release I did awhile back for my fitness business.
Here are some press release tips you’ll want to keep in mind.
You want to make sure your press release is newsworthy.
For example, I should’ve done a press release for my fitness business when the silly Michael Moore “documentary” came out.
I could’ve piggybacked on that news to generate media attention for myself.
You should then have an attention grabbing headline and subhead.
Just like copywriting to sell a product, you need a headline that grabs the reader’s attention.
Remember, with a press release, you are basically writing sales copy that is selling the media on your story.
On the flip side of that the body of the press release itself should not like like sales copy or advertising. You need to stick the facts.
Be controversial.
If people aren’t driven by your press release to have a strong opinion of you one way or the other, you’re not doing your job and people just won’t care.
You really do want to evoke strong emotions so that people fall into one camp or the other.
People like Howard Stern and Donald Trump are loved and hated. It’s a good part of the reason they are successful and able to get in the news.
Keep these press release tips in mind when crafting your pr campaign.
Here are some top places on the internet to submit your press release:
Tagged with: how to write a press release • internet marketing • press release tips
Filed under: Web Site Promotion
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