My friend Michael, over at Marketing Tools Today recently wrote a great piece about this and is allowing me to share it with you.

Here’s Michael’s take on the importance of the proper mindset in internet marketing:

Written By: Michael Gunn

I was notified the other day that I had a new comment to approve on my blog and so I went to check it out.

Now, I don’t know this individual, but below is his message in full and then I am going to comment on it below….

“I have your videos on AWeber. I too thought they would convert.

I sent them to my list of a mere 700 (hit a brick wall 4 months ago and not one sign up since) but not one click. I’m not surprised -

I’ve been emailing offers since October 07 and still have sales of $0 from the list.

The money is in the list – yeah, right – and pigs fly.

I have no idea what PLF2 is – some guru thing I guess.

I also have no idea what a product “launch” is. You build a page – upload it and hope someone will buy – that seems to be it.

Oh well – the rich do things a different way to us peasants.”

And now for my commentary.

First of all, I haven’t decided if I’m going to approve the comment or not. The guy may have been having a bad day or real frustrated or whatever…

So let me start here when he says:

“I sent them to my list of a mere 700 (hit a brick wall 4 months ago and not one sign up since) but not one click.”

Well, 700 isn’t “mere”. It is very possible to make some good money with a list this size DEPENDING ON YOUR RELATIONSHIP WITH THEM.

But if you have it in your head that it is a small list, then it will perform like a small list.

If you suddenly stopped getting optins 4 months ago, SOMETHING IS WRONG. Find out what the problem is and SOLVE IT.

It might be as simple as your software stopped working.

Also, how did he obtain this list? Were they optins? Co-reg? Has he communicated with the his other than with offers?

People don’t like to be treated like ATM’s!

Did the mailing even get to them? Who is your autoresponder system?

Have they whitelisted themselves with all the major ISP’s? There could be lots of reasons here…

“but not one click. I’m not surprised – I’ve been emailing offers since October 07 and still have sales of $0 from the
list.”

You’ve been emailing offers but have you been emailing USEFUL CONTENT?! If you’re “not surprised” then also remember this
…WHATEVER YOU FOCUS ON GROWS!

I stated way back in January that my major focus was going to be list building.

Every product I have made, every post I have made, every email I have sent has been with that goal in mind.

Since then I have added 2,500 to my IM list in the past four months and I am not doing anything special.

“The money is in the list – yeah, right – and pigs fly.”

It’s also about attitude. You attract what you think about!

My list is a group of amazing people! I rarely mail out an offer and when I do it is something that will help GROW their business not distract them.

For this reason when I send out an offer it is no surprise that 17-20% make a purchase.

The money isn’t in the list! The money is in your RELATIONSHIP with your list.

“I have no idea what PLF2 is – some guru thing I guess.”

This is a sign of trouble. If you are going to be involved in a market then you need to be up to speed about the happenings of that market.

“I also have no idea what a product “launch” is. You build a page – upload it and hope someone will buy – that seems to be it.”

Hmmm… The “If you build it, they will come” marketing hasn’t worked since ‘94. Maybe not even then. It requires WORK.

“Oh well – the rich do things a different way to us peasants.”

Yes, they do. That’s WHY they’re rich. But you know what else? The rich also THINK differently (Editor’s Note: See my post about this – Are The Rich Different Than You for more information about this).

The author of Proverbs said it best in my favorite Bible verse: “As a man THINKS in his heart, SO IS HE”

Here is the part though that I want everyone reading this to understand:

Be honest with yourself for a second… what this gentleman wrote IS NO DIFFERENT than what many of us say to OURSELVES everyday!

He just had the courage to write it!

And it is this type of thinking that is one of the major causes for us not having the level of success that we want. It’s time to
change that!

If we are not getting the results we want, we have to change what we are doing!

“If we always do what we have always done, we will always get what we have always got!”

If you are not making money online then try this..

Do ONE THING…TODAY that will DIRECTLY result in a deposit into your bank account. Anything else is just screwing around.

Quit giving yourself BS excuses! Everything you need to make $$ online is already on your hard drive.

Isn’t that why we’re here?

Michael Gunn

See my post about this – Are The Rich Different Than You for more information about this.