Creating your own product is the next step up and creates even more income possibilities for you.

What you have to realize is that you aren’t going to get rich with one $27 ebook. No, you’ll need to create other products.

It’s a lot easier to sell another product to a current customer than to go out and get a brand new customer. I’m sure you’ve heard it before.

Let it sink in. It’s crucial to your success.

Let’s take a look at a sample marketing funnel for your online business.

Internet Marketing Funnel

• Books

• E-Books

• Special Reports

• Manuals

• Workbooks

• Journals

• Audio (mp3 downloads, CD’s)

• Video (downloads, DVD’s)

• Home Study Courses or Tutorials (multi media)

• Continuity Programs

• Workshops, Seminars, Bootcamps

Here’s a sample of an information products marketing funnel.

• Ezine / Autoresponder / Special Report (A digital product to give away for free to build your list)

• $7 – $67 range (all digital – audio, video, ebooks, reports)

• $97 – $197 (some digital, physical products)

• $397 – $997 (Physical products – multi media home study courses)

• $397 – $1997 (In person Bootcamp and Seminars)

• $47 – $297 Per Month (Continuity Programs)

• Various Group and One On One Mentoring

The number of products, type of products, price points, etc. will all vary depending on your business and your niche.

If you’ve been thinking about creating your own info products, or you already have one, do yourself a favor and start brainstorming ideas for your marketing funnel and start seeing a dramatic increase in your online profits.

And they all work. And they can all be part of your online income generating techniques.

But if you want to really boost your income and create a long lasting online business you need to eventually create your own information products.

Or, at the very least, outsource the work and have the information product created for you.

The idea of creating information products stops a lot of people dead in their tracks.

But it doesn’t have to be an overwhelming, teeth pulling, needle injecting, fingers on a chalkboard, dreaded process.

You can quickly and easily create information products to sell on the internet without all that mental anguish people like to heap on top of themselves.

Information Publishing is the Perfect Business

Like many of you, I’ve researched and looked into all kinds of business opportunities that can be run, or at least started, out of the home.

And I can’t think of a better business than creating and selling information products, whether it be special reports, books, audiotapes, dvd’s, cd’s, newsletters, seminars, home study courses or boot camps.

With an information publishing business you have control over your own products and what you do with them.

The profit margins are outstanding, where you want to charge a minimum of 10 times what it costs to produce the product.

And in the case of digital products like ebooks the profit margin will be even higher since you don’t have a cost to produce each copy.

Most people dismiss information publishing immediately because they think they can’t write.

First, we’re not talking Shakespeare and we’re not talking about writing great literature.

But I’m not going to go into a whole bunch of writing tips for you. I’ll make it even easier.

The absolute quickest and easiest way to get your first information product completed and out to market is to do it interview style.

Either have someone else interview you, or you find an expert (or two, or three or four) that you interview.

Record the interview, get it transcribed and bam! you have your first information product ready to go.

As you know, I am in the fitness field. Go check out ChestTrainingTactics.com It’s an audio product where Jeff Anderson interviewed six experts about chest training.

Scroll down and check out Expert #2. That’s me! This was a very simple way for Jeff to create another product.

Doing this product on his own as an ebook would’ve taken a lot more time and effort on Jeff’s part.

Another example is InternetProfitMethod.com .

That’s a product of mine where somebody else interviewed me for just over an hour.

I have to admit, if I had taken that same information and decided to do it in ebook form, it would probably still be just an idea and not a finished product that is making me money.

It took me a long time to get my first ebook created. ChestTrainingTactics.com took a little over an hour of my time.

So did InternetProfitMethod.com

In order to tape record the interviews I purchased a copy of Sony’s Sound Forge Audio Studio and a contraption called QuickTap.

This simply allows you to plugs your telephone receiver into your computer so you can record from the phone to your computer using the Sound Forge software.

Later, you can then edit your audio and create your information product.

For a reasonable fee you can then have a transcription service transcribe your audio for you and you can then sell the audio and a PDF transcription together as your product.

Now if you want you can also apply this method to simply recording yourself talking about areas of interest in your niche.

Suppose you have lots of thoughts and ideas to convey but don’t feel comfortable typing away.

Record your self (after you have organized your thoughts properly of course) as though you are speaking to your visitors of your site.

How would you carry on an informed yet casual conversation with someone who just walked into your site and wanted to know more about your niche?

Tell them out loud, get it on tape, and then have it transcribed. Voila! You have content for your site.

You can also do the same to create your product.

Instead of using an interview format you can write yourself an outline or guide and then record yourself talking about the subject. Instant product.

Don’t stop yourself before you start by thinking that creating your own product is going to be too difficult. It’s not. You just have to get started.